Storytelling is the not-so-secret ingredient that major brands like Apple, Coca-Cola, and All State have leveraged for years to elevate their businesses to iconic status. It’s the reason behind the remarkable loyalty these brands inspire. Did you know that the structure of a story follows a pattern that mirrors how our brains naturally engage with and absorb information? Our brains are wired to follow this pattern to learn, adapt, and thrive. It’s a fundamental aspect of human cognition.

In essence, a story is a journey—a progression from a less desirable state to a more desirable one, facilitating personal growth and transformation. Now, picture your customers as the protagonists on their own journeys, with your brand serving as their guide. x5 doesn’t simply build websites and create markeing collateral; We develop a communication strategy that effectively demonstrates how purchasing your product or service can enable individuals to achieve their goals and improve their lives. Nothing resonates more deeply with the public.

Consider an x5 website sales funnel as a guided journey that leads customers from their initial discovery of your website to the ultimate destination: making a purchase that enhances their lives relevant to your product or service.

• Identify the Customer’s Problem: The first step is to identify the specific problem or pain point that your potential customers are facing. This is crucial because people are more likely to engage with your brand if they feel like you understand their needs.
• Position Your Brand as the Guide: In the StoryBrand framework, the brand is positioned as the guide who can help the customer solve their problem. This involves clearly communicating how your product or service can address the customer’s needs and make their life better.
• Present a Plan: Once you’ve established your brand as the guide, you need to present a clear plan or path for how the customer can achieve their desired outcome by using your product or service. This involves outlining the steps they need to take and how your offering can help them along the way.
• Call to Action: In the StoryBrand sales funnel, the call to action is presented as an invitation for the customer to engage with your brand and take the next step in the process. This could be signing up for a webinar, downloading a free resource, scheduling a consultation, or making a purchase.
• Provide Clear Messaging: Throughout the sales funnel, it’s important to use clear and concise messaging that speaks directly to the customer’s needs and positions your brand as the solution to their problem. This involves using storytelling elements such as a clear protagonist (the customer), a problem to solve, a guide (your brand), and a plan for success.

By following the StoryBrand framework, businesses can create a sales funnel that is focused on engaging customers through compelling storytelling and clear messaging, ultimately leading to increased conversions and sales.

We make this simple. We take a 50% payment on our initial contract signing, then we collect the other half right before we launch the website.

We’re working on it but for now the 2 payment installment method is what we use. 

As long as there not any hang ups outside of our control we typically can deliver within 30 days of the start date with the acception of custom projects that may extend this time period.